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Super Brand Trade & Investments Ltd.
Super Brand Trade & Investments Ltd. (SBT) is an Israeli international trade, strategic procurement and investment company operating across global markets in sourcing, institutional procurement, international supply chains, wholesale distribution and market development. The company connects manufacturers, suppliers, major buyers, institutional organizations and strategic partners, while supporting commercial activity from initial sourcing and verification through procurement, logistics and execution.
International Trade with End-to-End Execution Capabilities
Super Brand was established approximately a decade ago and developed around a business model designed for transactions and projects that require considerably more than simply connecting a buyer with a seller.
The company's operations include identifying supply sources, locating manufacturers and suppliers, commercial due diligence, negotiation, strategic procurement, quality control, supply-chain planning, international shipping, logistics, documentation and coordination between multiple parties across different countries.
Super Brand operates across sectors including commodities, food products, consumer goods, FMCG, apparel and footwear, energy, industrial supply, Private Label and international workforce solutions. Solutions are developed according to the specific requirements of retail networks, distributors, institutional buyers, corporations and B2B partners.
Authorized & Exclusive International Trade Arm of the Jerusalem Chamber of Commerce
Super Brand Trade & Investments Ltd. serves as the authorized and exclusive international trade arm of the Jerusalem Chamber of Commerce (JCC), a business institution operating since 1908.
The Jerusalem Chamber of Commerce maintains an international network of 18 branches and representations worldwide. Within this framework, Super Brand provides the commercial execution layer required to transform international relationships and opportunities into structured trade activity.
The company's role includes international sourcing, strategic procurement, engagement with manufacturers and suppliers, commercial verification, supply-chain management, logistics coordination and international trade execution.
This structure combines the international institutional network of JCC with the commercial and operational capabilities of Super Brand, creating a direct bridge between institutional relationships, international business development and practical commercial execution.
Approved General Government Vendor in the State of Israel
Super Brand Trade & Investments Ltd. is registered as an Approved General Government Vendor within the central governmental procurement system of the State of Israel, under the Accountant General and the Ministry of Finance.
This registration extends beyond a limited niche-supplier classification and represents an important component of the company's institutional and corporate profile within Israel's governmental procurement environment, subject in each case to the applicable procurement procedures, approvals, tenders and contractual requirements.
For international manufacturers, suppliers, financial institutions and strategic partners conducting KYC, Compliance and Due Diligence, the governmental vendor registration provides an additional official verification point regarding the company's corporate identity and registration within the governmental procurement framework.
Combined with corporate documentation, institutional relationships, internal controls and structured verification procedures, this framework provides international counterparties with an additional layer of transparency, verifiability and commercial confidence.
International Presence & Operating Infrastructure
Super Brand's activities extend across multiple regions worldwide. In key international markets, the company maintains local business relationships, representatives and physical operating infrastructure designed to support commercial execution close to the source.
Regional activity is coordinated through selected key personnel approved by company management and operating under centralized compliance, reporting and operational procedures.
New York
Business development and commercial relationships supporting activity within the North American market.
Panama
Regional commercial activity connecting Latin American supply opportunities with international trade channels.
United Arab Emirates
Strategic commercial activity supporting access to Gulf markets, international partners and global trading networks.
Sri Lanka
Physical and operational presence supporting sourcing, manufacturers, suppliers, workforce operations, inspections, procurement and logistics across South Asia.
Amit Shoshan
International Director, Jerusalem Chamber of Commerce (JCC)
Amit Shoshan is the founder and owner of Super Brand Trade & Investments Ltd. and leads the company's international trade, strategic procurement, business development and global operations.
Shoshan brings a significant management and command background. Prior to his business career, he served as an officer in the Israel Defense Forces and as an officer in the Israel Police, gaining experience in leadership, coordination, responsibility and the management of complex operational environments.
Over approximately two decades, he has accumulated extensive experience managing companies, subsidiaries and large-scale operational systems, including organizations employing thousands of employees.
Today, Shoshan combines his global business activity with his role as International Director of the Jerusalem Chamber of Commerce, where he is involved in coordinating international activity across the Chamber's network of 18 countries.
His management approach combines commercial execution with operational discipline, clearly defined responsibilities, due diligence, risk assessment, process control and the coordination of multiple parties within complex international transactions.
View Full Professional ProfileCore Operations & Trade Capabilities
Strategic Procurement & Global Sourcing
International sourcing and management of supply channels, direct engagement with manufacturers and suppliers, bulk procurement and development of tailored purchasing solutions for retail chains, distributors, institutional buyers and B2B partners.
Commodities & Energy
International procurement and trade activity across agricultural commodities, edible oils, food products, industrial raw materials and selected energy products, subject to the commercial, regulatory and quality requirements of each transaction.
Workforce & International Labor Solutions
Management and execution of workforce allocations in Israel and international markets through the company's local operational infrastructure in Sri Lanka, including cooperation with long-established licensed manpower companies with more than 40 years of experience and established working relationships with relevant governmental authorities.
The process is managed end-to-end, including candidate screening, medical clearance, criminal-record verification, role suitability assessment, visa processing for the destination country, flight arrangements, health insurance and the additional documentation and requirements applicable under the relevant legal and regulatory framework.
Supply Chain, Apparel & International Logistics
International sourcing and supply of apparel, footwear, branded products and Private Label solutions, combined with end-to-end coordination of production, inspections, maritime shipping, documentation, international logistics and supply-chain execution.
KYC, Compliance & Due Diligence
Super Brand's operating philosophy is based on a fundamental principle: a serious international transaction begins with identifying and verifying the parties involved.
Depending on the nature of the activity and the requirements of the transaction, verification procedures may include corporate documentation, identification and authorized-signatory documents, banking information, relevant financial documentation, Proof of Funds where required, details of authorized legal counsel, CPA information and additional corporate documentation.
These procedures are designed to reduce exposure to unverified counterparties and to create a commercial environment in which the identity, authority and ability of the relevant parties can be assessed before significant resources are committed to a transaction.
Corporate Verification: Corporate documentation, identity and authorized signatories.
Financial Review: Review of relevant financial documentation and financial capability according to transaction requirements.
Legal & CPA Review: Verification of relevant professional and corporate information where required.
Transaction Due Diligence: Counterparty and transaction-level verification according to the structure and nature of the transaction.
Executive Trade Infrastructure
The international network and commercial activity are also supported through dedicated JCC digital infrastructure designed to centralize membership, verification, procurement, trade activity and international business opportunities.
The platform integrates relevant market information and pricing data delivered through digital data sources and APIs, including information relating to energy, commodities and other relevant commercial markets.
The Executive Trade layer is designed for approved counterparties seeking to progress from initial transaction evaluation toward commercial execution.
Depending on the transaction structure, the process may require banking documentation, verification of financial capability, RWA – Ready, Willing and Able, and internationally accepted payment or financial-security mechanisms appropriate to the transaction.
Our Operating Philosophy
Super Brand is not structured merely to introduce a buyer to a seller. The company is designed to manage the commercial process: understand the procurement requirement, identify the appropriate source of supply, verify the relevant parties, establish the commercial framework, coordinate production and logistics, and support the transaction through execution.
The combination of international presence, governmental vendor registration, institutional activity with JCC, Due Diligence infrastructure, strategic procurement, supply-chain management and international execution capabilities forms the foundation of Super Brand's operating model.
Global Sourcing. Strategic Procurement. International Execution.
Contact our trade division for institutional procurement, international sourcing, workforce solutions and global trade requirements.
Contact Trade Division